KiraIdeas. Identity. Impact.

Areeza is a premium Egyptian cosmetics brand dedicated to empowering women through gentle, science-backed skincare solutions. With a minimalist yet luxurious identity, Areeza blends natural elegance and modern design to celebrate authentic beauty

Logo Variation

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Packaging design 1. Healé – Stretch Mark Recovery Oil Supports skin elasticity and renewal. Helps reduce the appearance of stretch marks (red & white) while deeply hydrating and restoring smoothness. 2. Glow Veil – Brightening Intimate Oil Gently brightens sensitive areas and evens skin tone. Provides natural hydration with safe, gentle ingredients. 3. Timeless – Anti-Aging Facial Oil Reduces fine lines and wrinkles while improving skin firmness and radiance. A safe and natural alternative to retinol.

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Stickers

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Mockup

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Some Visuals

Visual Concept – AREEZA Brand Cover This hero visual was created to introduce AREEZA as a premium skincare brand. The scene places the products in a natural desert landscape at sunset, symbolizing purity, authenticity, and timeless beauty. The golden light emphasizes radiance and connects with the brand’s tagline “Your glow starts within. The hand gesture reaching towards the bottles represents care, trust, and human connection. The use of natural textures (sand, rocks, and sky gradients) reinforces the brand’s philosophy of natural yet luxurious skincare. Goal: To position AREEZA as a premium, elegant, and nature-inspired beauty brand, creating a strong first impression for campaigns, packaging, and digital presence .

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Social Media Ads

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Stories

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Tools & Technologies Used In creating this project, I incorporated a wide range of AI-powered tools and creative editing software to achieve a professional and innovative outcome: AI Tools & Generative Platforms: ChatGPT | Sora | MiniMax | Haliuo v2 | VEO3 | Runway | Kling Editing & Design Software: Adobe Photoshop | Adobe Illustrator | CapCut This combination of advanced AI tools and professional editing programs allowed me to blend creativity with technology, resulting in visuals that are both unique and high-quality.

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