Brand Overview CHICK Fried Chicken is a leading fried chicken brand in Mansoura, known for its crispy taste, bold identity, and engaging customer experience. The brand positions itself as youthful, energetic, and rooted in local culture, while delivering international-level quality.
Creative Awareness, Engagement & Conversion Visuals Campaign Objectives 1.Brand Launch & Awareness: Create a strong presence in the local market through bold visuals and creative campaigns. 2.Engagement & Excitement: Use teaser posts, mystery boxes, and catchy slogans to spark curiosity and conversations. 3.Promotions & Offers: Highlight competitive deals and menu bundles to attract a wide customer base.
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Creative Direction Visual Identity: Dominant red & yellow palette to express energy, passion, and appetite. Bold typography and dynamic layouts that stand out in feeds. Tone of Voice: Fun, daring, and interactive with the audience. Concepts Used: Teaser visuals (Who will be the first to try?). Countdown to opening (Prepare for the moment of your life). Mystery campaigns (Mysterious Box – reveal date). Lifestyle-driven ads showing real people enjoying the food.
Social Media ADs 1
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Results & Highlights High organic engagement due to creative visuals and relatable copywriting. Established CHICK as a fun, modern, and memorable fried chicken brand. Strengthened the brand’s position as a local leader in Mansoura’s food industry.
Project Conclusion The CHICK Fried Chicken campaign was more than just visuals – it was a journey of building a brand identity, creating excitement, and connecting with the audience in a fun, bold, and memorable way. From teasers and mystery concepts to product launches and lifestyle visuals, every design served a purpose: to establish CHICK as a leading fried chicken brand in Mansoura. This project reflects my ability to combine strategic planning, creative direction, and visual execution, delivering campaigns that not only look great but also drive real engagement and brand awareness.
THX