Tallah (طلة)
Tallah (طلة) is a Saudi abaya brand that blends Gulf heritage with modern minimalism. The collection focuses on clean lines, premium fabrics, and effortless movement—designed for women who value modesty, comfort, and refined elegance from day to night. This case study showcases selected brand assets and applications, including the logo and visual direction.
Project: Abaya Collection Objective : Deliver a refined, modern abaya line that balances modesty, comfort, and elevated style. Audience : GCC women 18–40 seeking everyday elegance and occasion-ready looks. Design DNA : Minimal cuts, thoughtful details (cuffs, piping, subtle textures), fluid movement. Materials : Lightweight crepe, linen blends, breathable satin; quality notions and finishing. Palette : Core neutrals (black, off-white, sand) + seasonal accents (olive, mocha, orchid). Silhouettes : Open and closed abayas, kimono-inspired layers, tailored straight cuts. USP : Premium feel with practical wearability; heritage-inspired yet contemporary. Voice & Copy : Confident, graceful, minimal. Example taglines: “Effortless Elegance” / “Wear Your Grace.” Deliverables : Look book, product cards, size guide, e-commerce assets, reels/carousels. KPIs : Conversion rate, repeat purchase, content engagement, return rate.
For Tallah Abayas, this Ramadan carousel combined product storytelling with clean visuals and clear CTAs—driving a +75% increase in sales during the season.
Aseela (أسيلا)
Brand: Aseela (أسيلا) — Saudi abaya brand celebrating refined simplicity and everyday elegance. One‑liner (EN): Modern Gulf abayas with feminine lines, premium fabrics, and effortless movementTone: Elegant · Feminine · Contemporary Category: Abayas / Modestwear
Objective: Boost brand clarity and conversions across social and e‑commerce. Audience: GCC women 18–40 looking for everyday elegance and occasion looks. Design DNA: Minimal cuts, thoughtful details, fluid movement, heritage accents. Materials: Lightweight crepe, linen blends, breathable satin; refined finishing. Palette: Core neutrals (black, off‑white, sand) + seasonal accent (olive / mocha / orchid). Silhouettes: Open & closed abayas; kimono‑inspired layers; tailored straight cuts. USP: Premium feel + practical wearability; modest yet modern. Voice: Confident, graceful, concise. Deliverables: Logo usage, color system, IG carousels, stories, reels covers, product cards, lookbook slides, size guide, web banners.
Ontic Abayas (أونتيك)
Brand: Ontic Abayas (أونتيك) — a Saudi abaya label defined by sculpted elegance and modern tailoring. One‑liner (EN): Sculpted abayas in rich winter tones—tailored lines, plush textures, effortless poise.Tone: Sophisticated · Modern · Sculptural Category: Abayas / Modestwear
Fozana (فوزانا)
Brand: Fozana — Saudi abaya label with a playful, feminine spirit and summer‑light aesthetics. One‑liner (EN): Playful abayas with summer‑light prints—airy fabrics, soft pastels, and effortless charm. Tone: Playful · Feminine · Fresh Category: Abayas / Modestwear
Objective: Launch seasonal drops that feel light, fun, and expressive; increase engagement and conversions across social and e‑commerce. Audience: GCC women 18–35 who love colorful prints and easy everyday elegance. Design DNA: Hand‑drawn doodles (ribbon, star, palm, sun), rounded shapes, soft shadows, outlined product cut‑outs, watercolor textures. Materials: Chiffon, lightweight crepe, breathable satin; soft lining and neat finishing. Palette: Candy Pink #F4AFC0, Lilac #C7B3D7, Butter Yellow #F6D56B, Mint #CFE8E1, Charcoal #3A2E2A, Off‑White #FFF7F9. Silhouettes: Flowing open abayas, scarf‑friendly necklines, print‑forward pieces. USP: Lightweight comfort with expressive prints—modest yet youthful. Voice: Friendly, upbeat, whimsical but clear. Deliverables: Logo usage, color system, IG carousels & stories, reels covers, icon/doodle set, product cards, size guide, seasonal promo boards.
All client logos and products belong to their respective owners. Displayed with permission for portfolio purposes. © 2025 Kareem Abdelaziz. All rights reserved.